Santa’s Gift Hider Featured on KOMO TV and Radio!

Santa’s Gift Hider Featured on KOMO TV and Radio!

Storrage’s newest promotion, Santa’s Gift Hider, was recently featured on KOMO 4 News and radio. They reported on the experience of a customer who purchased a bike for her 11 year old son for Christmas from our friends at Velo Bike Shop. Of course they didn’t identify the customer as that would have ruined the surprise – which is the whole point! Check it out as its quite fun.

Follow us on Twitter and Facebook for more on living Seattle.

Introducing Santa’s Gift Hider!

Introducing Santa’s Gift Hider!

Finding great gifts for family and friends is part of the fun and the challenge of the holidays. For some of us, finding is much easier than hiding the gifts from the recipients. We’ve all shaken or peeled a corner up to see what we’re getting so you know what we mean. And, for those super-snoopy people, you’ve probably disguised the gift using different sized boxes, hid it in some unusual place or used some other clever misdirection. Often that works but for large items like bikes, boards or kayaks there isn’t any way to do that.

This holiday season Storrage has a promotion to make it easy! If you need to hide a large present from curious family or friends we can help. We’ll pick up your gift purchase of a bike, golf clubs, skis, snowboard, kayak or paddleboard directly from your retailer, safely store them then deliver them to your home the week before Christmas. And it only costs $1/item for new customers!

Visit Santa’s Gift Hider for more information.

Introducing the Storrage Closet Makeover!

Thanks to our friends great idea and awesome feedback we are thrilled to launch Storrage Closet Makeover.

Everybody loves a Makeover!

For most startups, attracting new customers is goal number one. And it’s always challenging, especially when introducing a brand new service, because it requires finding early adopters who are willing to be the first to try it out. When we launched Storrage a year ago we thought “this time it would be different” as literally every single person we talked to raved about what a great idea we had. What we quickly learned, however, is that getting the world to beat a path to your door is always hard work! Social media – technology enabled word of mouth – has also made it easier for new services that deliver great value for customers to prosper. New customers quickly embraced our service and rightfully demanded and received excellent service.

Over the past year we carefully expanded our service area in both geography and what we handled adding bikes to kayaks in response to customer requests. We also improved our mobile app with 10 new releases in response to customer requests and will shortly add a web version for the same reason. One of the areas we’ve had the most fun with customers is trying different ways to attract them. Our ecosystem initiative, including partnership with Value Village, is a great example that reflects how we and our customers feel about the environment. We are united in a drive to “keep it out of the landfill”.

We recently hosted an event for the Washington Multi-Family Housing Association at our office and warehouse in Seatac. We asked attendees, who work each day with people living in apartments, condominiums, townhouses and other multi-family dwellings, for their best ideas on getting them to give Storrage a try. Everyone admits they need our service, it’s convenient and affordable but many find it hard to get started so what should we do? They claim it was the wine we poured but two very clever attendees, Heather Edwards and Leslie Barry of Apartment Advantage, came up with a great idea that we decided to implement immediately.

What they suggested was fun and simple – both are really important for Storrage. So here is their idea: we all know someone – family or friends – whose closet could use a little help so why doesn’t Storrage do that for them. And make it a party to unveil the closet afterwards with wine (yes, a recurring theme) for some invited guests. We loved it, added some extras and then quickly tested it with two people. We learned a lot! One of the most interesting was that almost no one wanted to share their closet before the makeover. That works for us as we’re nutty about your privacy – we can’t see any of your information as it’s none of our business. The other was that it was essential to add chocolate for the party, so we did: our own, home grown Seattle Chocolates for all! And finally, the makeover process needs to be “kind” and take a maximum of one hour.

Our first test, Julie, lives in a modest one bedroom apartment. Her 6 foot by 6 foot closet was stuffed to the max – countless shoes on the top shelf alongside numerous jeans and t-shirts, work and play clothes intertwined and you couldn’t tell a shirt from a dress from a jacket. She was, in her words, “in a desperate need of a makeover, even an intervention”. It was a challenge to complete her makeover in our allotted one hour time to makeover her closet before her friends arrived, but we did it. We started by pulling out her clothing she was never going to wear (items she had had since college!) and put them directly into a Value Village donation bag so that Storrage could drop the donations off on the way back to the warehouse. Of course, we gave her a Value Village donation receipt! Next, we sorted through all of her clothing by type, re-organized it and put all back in her closet. We also sorted through her shoes and put the ones she would never wear again in the Value Village bag, which opened up a lot of space on her upper shelf. Once that was complete, we pulled her seasonal items that she wouldn’t be wearing and put those in Storrage containers. The end result was a beautifully organized closet. Julie was ecstatic that she would be able to find and wear outfits she had forgotten about because of the mess her closet had become. And, because Julie “won” her makeover, she also received three months free storage for her seasonal clothing we put in the containers, along with a few select gift cards to refresh her wardrobe. She celebrated with her friends with our complimentary wine and Seattle Chocolates, while her seasonal items were picked up and taken to the Storrage warehouse. Her guests also enjoyed a free Storrage container to keep.

Our second test, Jean, lives in a house with a fair amount of storage space. Her youngest is a high school senior so she’s planning the “downsize” in the near future and hopes to get a smaller place where she and her fiancé can walk to restaurants and shopping. Jean knows she won’t be able to move until she tames her closet and storage items. Her walk-in closet was about 15 feet long so there wasn’t any way to get through it in one hour so the focus was on one section with workout and seasonal clothes. Some great indicators that it’s time to part with your treasures: if friends want to borrow it for costume parties, if it still has tags from 2007 or if you burst into laughter when you pick it up. Plus it feels really good to donate items to Value Village knowing they will make a difference in someone else’s life. The hour flew by with the result three Value Village bags and one Storrage container. In a discussion with the primarily woman attendees afterwards, the suggestion was made that the place and person who’d really like something like this is “our garage and my husband. He dreams of parking the car there.” A superb idea (thanks Dina!).

Now, thanks to Heather and Leslie’s great idea and Julie and Jean’s awesome feedback we are thrilled to launch Closet Makeover. Here’s how it works:

  1. Anyone can nominate their friends or family members. Just tell us why you think they need or should win our free Closet Makeover and Party. They do need to live in our Seattle Service area.
  2. We’ll choose a winner each week and contact them to set a date for the makeover. We’ll also contact the friends or family the winner wants to invite them to the after party.
  3. The day of the Closet Makeover begins 5-6pm. Only the winner and Storrage Organizer will see the closet before and participate in the makeover. Once complete, the invited friends and family come for a party around 7-8pm, with wine, Seattle Chocolates and giveaways for all provided by Storrage and partners to unveil and celebrate the newly organized closet.

One of the things we found fascinating about each of our events, was that most of the guests wanted to purchase our Closet Makeover for themselves, friends or family. We love that idea so we’re also launching the Storrage Closet Makeover on Amazon Local with two price options; one without a party for $49 or one with a party for $99. Both include one month free storage for up to five containers. (It’s a great gift idea too.) Also, based on the feedback of Jean’s friends, be sure to look for our Storrage Garage Makeover coming soon!

Know of someone you think needs a Closet Makeover? Click here to nominate them!

Uneven Growth: Tactical Urbanism for Expanding Megacities

By 2030 the world’s population will be a staggering eight billion people. Of these, two-thirds will live in cities. An often overlooked fact is that most people will be poor. With limited resources, this uneven growth will be one of the greatest challenges faced by societies across the globe. NYC’s Museum of Modern Art has just launched an exhibition on the complex issue of the megacity showing tactical urbanism for expanding megacities.

The world will have 37 megacities, defined as urban areas with more than 10 million people. New York City and Newark are expected to have more than 23 million inhabitants; Tokyo, more than 38 million people. All told, well over half of the world’s population will be living in these super settlements. Although Seattle isn’t on the list of 37 megacities, we’re certainly on the front line of uneven urban growth. And maybe by 2060, if Climate Change researchers are correct, we will become the top US city for growth and may join the megacity club.

In the scope of this tactical urbanism exhibition, six interdisciplinary teams of researchers and practitioners were brought together to examine new architectural possibilities for six current megacities: Hong Kong, Istanbul, Lagos, Mumbai, New York City, and Rio de Janeiro. Challenging assumed relationships between formal and informal, bottom-up and top-down urban development, the resulting design scenarios, developed over a 14-month initiative, consider how emergent forms of tactical urbanism can respond to alterations in the nature of public space, housing, mobility, the environment, and other major issues of near-future urbanization. Their ideas are very interesting to say the least. And as the photograph above of the gondola over the slums of Rio shows maybe that Pike Street gondola wasn’t so crazy.

Click here to join the conversation.

Bedroom Products for a Calm Bed Dowm

Cat’s Pajamas – 23 Gorgeous Bedroom Products That’ll Turn Your BedSpace Into an Oasis of Calm

We enjoyed this recent article in Wired, particularly the great photos. Our favorite was the Pyramid Pet Cabin shown above. Cat’s Pajamas When you climb into bed, your cat needs a cozy spot too. This feline fun house offers man’s other best friend some privacy to bed down for the evening. Even better, the geometric-print cardboard pyramid wipes clean with a sponge. We recently lost our 15 year old lioness but are sure she would have appreciated the clever design on these gorgeous bedroom products. Available from Urban Outfitters for only $32.

It’s been a long day—the last thing you need is to retire to a messy, stress-inducing bedroom. Your sleeping quarters should be an oasis of calm. It should be the one place you can forget about workplace woes, turn off your brain and relax. For our Design|Life issue, we gathered 24 products that will make the send off to slumberland your favorite time of the day.

Click here to see the other 22 products.

Customer Story: Tanya’s Move From Townhouse to House

Tanya’s recent move from townhouse to house

Our Operations Director Mike had a chance to talk with Tanya after her recent move from townhouse to house.

How was your experience?

Our experience was perfect! I was able to choose a one hour window when I needed containers dropped off or picked up. I was sent a text before each delivery and pickup with an exact time when the driver would arrive. This was great! This moving process is so chaotic it is super awesome to get a head’s up when someone is on their way. We also donated some things to Value Village when my containers were picked up. This was a nice bonus saving me a trip!

What was the best thing about our service?

I love how easy it is to schedule a drop off or pick up with your app. This can be the hardest part, just getting a hold of someone to try and schedule something. But the app made it clear what times were available and it was easy to choose one. I wish every service were this easy to schedule!

What could we do to improve?

It would be really great if you could share your possessions. It would have been nice if my husband could have had access to update the contents as well.

Did anything surprise you?

I was surprised how easy Storrage was to use! The app is great! I really liked how easy it was to set each container with contents. Also you delivered exactly what you said you would. I really loved being able to trust the online claims made about your service.
I think it is a great idea and have already recommended Storrage to friends. We plan on using Storrage in the future!

Do you have a Storrage testimonial? We’d love to hear from you. Email us at

Follow us on Twitter and Facebook for more on living Storrage.

Declutter Your Home In Just One Click: PSBJ

Ask anyone, especially women, if they have enough closet space and they will almost always say “no.”

That’s particularly true for people living in apartments and condos — a growing segment of the population here in the Puget Sound area. About 10 percent of households use self-storage facilities when they need extra space, but, let’s face it, no one really wants to go to one. And they are expensive, averaging $182 a month. Storrage offers a better option by coming to your door to pick up items you don’t use very often, and safely stores them — items such as decorations, seasonal clothes and shoes, luggage, keepsakes, tools, camping gear, skis and other sports gear. When customers need their items back, they use our free mobile app and we deliver them back to their doorstep, usually the next day.

Excerpted from a feature article published today in the Puget Sound Business Journal. A complete reprint of the article, used with permission, can be viewed here.

Special thanks to our awesome customer Dani for sharing her home and The NOLO for allowing us to take pictures of their amenity-filled building.

Clutter in America

Clutter in America
Clutter in America

I’m not a hoarder, I’m a collector of fine things! just surveyed over 1000 people about how cluttered they are in their homes. The survey results are consistent with other research showing that only about one person in 20 people has a major clutter problem. Less than half of respondents said they didn’t have any clutter at all – something experts found very unlikely given the clutter in America.

Where do you fit in? And if you did live in clutter would you admit it?

None of us wants to a hoarder whose uses 1-800-GOT-JUNK? as their house cleaner so what reasonable things can we do to keep clutter under control? Some of the advice suggests making complete changes to your lifestyle to become a minimalist and being ruthless about discarding seldom used items. That sounds great in theory until you actually start going through the items and find that many are there for a good reason. Then the older you get the more you see treasure boxes and children skipping through the forest when you look at your overflowing boxes. There are some interesting suggestions in the Sparefoot article. Our favorite is that you should discard any item your friends laugh at.

Customer Story: Meet Meredith, Minimalist and Comedian

Meet Meredith, Minimalist and Comedian.

Everyone’s favorite driver Eugene recently spoke with minimalist Meredith about her experience as a customer. That’s when we learned she’s a comedian. Really, so be sure to check out The Comedy Crater at the Blue Moon.

Why did you use Storrage?

I needed temporary storage. I heard the ads on Pandora and it made sense. The ease of delivery and pickup was far better than normal self-storage.

How’d we do?

Customer service was fantastic. The [Android] app was a little glitchy to start but you fixed that with the next release. I’m a busy person so the ease of use was the best thing about your service. I’m usually very opinionated but there were no real stand out surprises.

What could we do to make it better?

Keep upgrading the app. Maybe add a reminder for the monthly storage billing, preferably by text.

Would you recommend Storrage to your friends and family?

Yes, I’d give you a 10 for service and use you again for sure if I have the need.

Do you have a Storrage testimonial? We’d love to hear from you. Email us at
Follow us on Twitter and Facebook for more on living Storrage.

Apartment renter lifestyle matters to more and more people

It’s the apartment renters lifestyle that matters to more and more people.

The American dream of owning a house is shared by fewer people. That’s one observation from a recent poll of 2500 renters by Driven by Millennials on the young end and downsizing baby boomers on the other who are both choosing a lifestyle with more experiences than stuff. You don’t often hear of similarities between the two groups but in many apartment communities that’s exactly what you see: people of both age groups choosing to live where they can walk to restaurants, enjoy live music and all the urban amenities.

The level of home ownership has been declining for a number of years. Certainly some of that is financial as the recovery from the Great Recession has been slow and getting a mortgage is nearly impossible. With 9M homeowners still owing more than their homes are worth there are undoubtedly a lot more people who will likely chose to rent an apartments when they escape from their current situation. But the bigger shift looks to be an attitude that’s broadly shared across age groups.

Follow us on Twitter and Facebook for more on living large in small spaces.